The job is the product, not the slip
ShopTrack was born out of a real-world need to bring order to the paper-and-spreadsheet workflows of marine service centers. Where the incumbents organize the yard around slips, fuel, and reservations, we built a platform that is service-first and marine-native, one where the work order sits at the center and every job runs from intake to invoice on a single board.
Our thesis
Every incumbent buries the work order
Service treated as a side module
When the platform is built around slips and reservations, the job that actually earns money is the afterthought, a bolt-on tab three clicks deep.
Or a car shop wearing a marine badge
Generic shop software makes your writers translate “vehicle,” “ARO,” and “tire” all day. Your techs never see themselves in it, so they never buy in.
ShopTrack makes the job the product
The work order is the center of gravity. Vessels, flagtime labor, parts, scheduling, and live profit all hang off it, built for the shop floor.
Our mission: empower marine service centers with an intuitive, marine-native platform that turns work-order management, technician scheduling, and customer communication into one seamless digital flow, so every yard can navigate its jobs more effectively and chart a course toward sustained growth.
How we're different
Four commitments that shaped the product
Built for the shop floor, not the slip
Legacy marine and dealer systems are typically organized around slips, fuel, and reservations, with service bolted on as a secondary module. We inverted that. The work order is the center of ShopTrack. Every screen exists to move a job from haul-out to paid-in-full.
Transparent, published pricing
You can see our Basic, Pro, and Enterprise prices without booking a demo or getting on a sales call. No per-user fees on any plan. Unlimited technicians are always included. The price on the page is the price.
Your data is yours
Every shop runs on its own dedicated, isolated database and its own subdomain, not a shared table with a tenant column. Export your data anytime, cancel anytime. We keep the yard's records where the yard can always reach them.
We never rip features out from under you
No long-term contract, no bait-and-switch tiers, no pulling capability you already depend on into a surprise upsell. When something ships on your plan, it stays on your plan.
What we promise
The principles we hold ourselves to
- Marine-native, always
- Vessels, hulls, equipment, and service history, not vehicles and tires. No automotive vocabulary for your service writers to translate.
- Service-first
- The job leads. Scheduling, labor, parts, and profit all hang off the work order, so nothing about a boat lives in three disconnected places.
- Honest by default
- Published pricing, plain-language plans, and no invented numbers. We would rather show you the product than a stock photo of a stranger.
- Data you control
- An isolated database per shop, exportable on demand. Your records are never held hostage to keep you subscribed.
- Open at the edges
- Connect the tools you already trust (QuickBooks, Square, Stripe) and keep your own merchant account. We never hold or skim your money.
- Built with yards, not just for them
- The roadmap follows real shop-floor problems. Design-partner boatyards shape what we build next, and their honestly-measured results earn their place on the site.
Marine credibility
Credibility earned in the product, not in a logo wall
- 100+ pre-built marine services in the catalog, so the ticket comes together in seconds, not from a blank form
- A true marine data model: vessels, hulls, equipment, and full service history, with flagtime flat-rate labor built in
- Modern, cloud-native architecture that works on any device (the dock, the bay, or the office), not desktop software with the web bolted on
- A design-partner and advisory approach as it forms: real boatyards shaping the roadmap, with honestly-measured results earning their place here as they come online
Switching to ShopTrack transformed how we manage our operations. Tracking work orders, scheduling repairs, and communicating with customers has never been easier, and our team is more efficient than ever.
Where we're headed
The themes guiding what we build next
Deeper technician intelligence
Extending the AI Technician Assistant so diagnostics, troubleshooting, and customer-ready summaries keep getting sharper across the models behind them.
Parts & inventory depth
Richer stock, reorder, and vendor workflows so what leaves the shelf and what hits the invoice never drift apart.
The dock in your pocket
A mobile-first experience for techs working on the hard, at the dock, or in the bay: capture, clock, and close jobs from anywhere.
Sharper profitability insight
More ways to see margin by job, tech, and service line, so you stop quoting blind and stop taking work that quietly loses money.
Start free today
Start free. See the money on your next boat.
Full access for 14 days, and no charge until it ends. No long-term contract, cancel anytime, and your data lives in a database that's yours.
- Get paid faster
- See profit on every job
- Stop losing billable hours
- No per-user fees, ever