How to Introduce Digital Tools to Your Team Without the Pushback

Rolling out a new platform like ShopTrack can unlock big gains in efficiency, visibility, and customer satisfaction—but only if your team actually uses it. Change is hard, especially for techs and service advisors who’ve spent years doing things a certain way.

The good news? You can introduce digital tools without resistance—if you roll them out the right way. Here’s how to get buy-in from day one.

1. Involve the Team Early

Nobody likes surprises. When you involve your team in the selection or preview phase of a new tool, they feel included rather than imposed upon. Ask for feedback. Let them test the platform. Show that their input matters.

2. Focus on Pain Points

People resist change when they don’t see the value. Frame the new tool in terms of what it solves: no more chasing paper, fewer angry customers, easier status tracking. Make it clear how the tool improves their daily work—not just the business.

3. Provide Hands-On Training

A single email with a login link won’t cut it. Make time to walk your team through the platform. Host a short group training or do a ride-along in the bay. Once they see how easy it is to use, confidence (and adoption) will grow.

4. Start Small, Win Early

You don’t need to launch everything at once. Start with one job type or one department. Let the wins speak for themselves. Once someone completes a service job faster and with fewer callbacks, word will spread.

5. Celebrate the Wins

When a tech gets positive feedback from a customer thanks to a status update, share it. When a service advisor finds an old work order in seconds, acknowledge it. Small victories help reinforce the value of your new system.