What We've Learned: 6 Months of Talking About Marine Shop Modernization

Over the past six months, we’ve explored the pain points, solutions, and opportunities facing today’s marine service centers. From inefficient paper trails to modern KPIs, the message is clear: the industry is ready to evolve.

Here’s what we’ve learned, what marine shops are doing right, and what’s coming next.

📌 Common Challenges We Kept Seeing

• Poor visibility into job status and customer communication
• Work orders getting lost, duplicated, or delayed
• Technicians and service advisors operating without real-time updates
• Limited access to reporting and performance metrics

💡 What Marine Shops Are Starting to Do Differently

• Digitizing work orders and creating centralized service histories
• Automating customer updates via text and email
• Tracking KPIs like repair time and quote-to-close ratios
• Getting real about scheduling and technician capacity planning

🏆 What You’ve Told Us

The feedback we’ve received from marine professionals has been clear: digital transformation is no longer optional. You’ve told us how:

• Your shops are saving hours per week
• Customers are happier and more informed
• Teams are less stressed and more efficient
• You’re finally getting a full picture of how your business is running

🔭 Where We Go From Here

Our goal with ShopTrack has always been to empower marine shops with tools that are easy to adopt, powerful in practice, and deeply rooted in real-world workflows. As we look ahead, we’re continuing to:

• Build new features based on your feedback
• Improve integrations with inventory, payments, and scheduling tools
• Offer education and training to help your team succeed

Thank you for following along over the last six months. The journey toward modernization doesn’t happen overnight—but every shop that takes a step toward digital operations is helping raise the standard for the entire industry.