Reporting & Analytics

40+ Reports That Turn Your Marine Service Data Into Actionable Insights

Stop guessing and start knowing. Shop Track gives boatyards, marinas, and marine service centers a comprehensive reporting suite with over 40 pre-built reports across 8 categories -- from financial performance and collections to team productivity and customer intelligence. Every report is designed for the marine service industry, so you get the insights that actually matter to your operation.

40+ Pre-Built Reports

Access over 40 ready-to-use reports spanning financial summaries, collections tracking, customer intelligence, operations metrics, team performance, inventory analysis, executive dashboards, and time tracking -- all purpose-built for marine service businesses.

Real-Time Financial Insights

Monitor revenue by service type and location, track parts margins and labor efficiency, analyze job profitability, and stay on top of accounts receivable aging -- all updated in real time as work orders move through your shop.

Executive Dashboard

Get a bird's-eye view of your entire marine service operation with combined KPIs and period-over-period comparisons. Spot trends, identify bottlenecks, and make strategic decisions backed by data -- all from a single dashboard.

Purpose-Built Marine Service Analytics

Every Number Your Marine Business Needs, In One Place

Generic reporting tools do not understand marine service operations. Shop Track delivers reports designed around how boatyards and marinas actually measure success -- from revenue per service type and AR aging to technician utilization and cycle time analysis.

ShopTrack reporting and analytics dashboard showing financial reports and KPIs for marine service centers
  • Financial Performance Reports. Dive deep into revenue summaries, revenue by service type and location, parts margin analysis, labor efficiency metrics, and job profitability breakdowns. Understand exactly where your marine service business is making money and where margins can improve.
  • Collections & Cash Flow. Stay on top of outstanding payments with AR aging reports at 30, 60, and 90 days. Track late fee effectiveness, payment timelines, payment method breakdowns, and invoice status reports so you always know where your cash flow stands and can act quickly on overdue accounts.
  • Customer Intelligence. Identify your top customers by revenue and lifetime value, analyze retention rates between new and repeat boat owners, and track referral sources to understand what drives new business. Use these insights to focus your marketing efforts and strengthen your most valuable customer relationships.
  • Team Performance & Operations. Measure technician utilization rates, review performance scorecards, plan capacity for busy seasons, and analyze labor rate efficiency. On the operations side, track work order cycle times, status funnel progression, completion rates, and watercraft analysis to keep your shop running at peak efficiency.
  • Exportable & Actionable Data. Every report in Shop Track is designed to drive action, not just display numbers. Export data for further analysis, share reports with stakeholders, and use period-over-period comparisons to spot trends before they become problems -- or opportunities you miss.

Whether you are a single-location boatyard tracking monthly revenue or a multi-location marine service operation benchmarking team performance across sites, Shop Track's reporting suite scales with your business. Replace gut feelings and guesswork with data-driven decisions that improve profitability, efficiency, and customer satisfaction.

Ready to Make Data-Driven Decisions?

Unlock the Full Picture of Your Marine Service Business

Stop relying on spreadsheets and gut instinct to run your boatyard or marina. Shop Track's 40+ pre-built reports give you instant visibility into every corner of your operation -- from financial health and collections to team performance and customer trends. Start your free trial and see what data-driven marine service management looks like.