Thinking about switching? Here's the honest comparison.
Every yard owner weighing a change is really asking two questions: does it actually fit my shop, and can I switch without stopping it cold? This page answers both: no invented numbers, no smoke, and an honest look at where other systems win.
Staying put is the real risk
What your current system quietly costs
Lost boats
A job on a sticky note or a buried tab is a job nobody bills. Work gets done, then never invoiced.
Late invoices
Days between splash day and the invoice going out are days your cash sits in someone else's pocket.
Hidden margin
Without live per-job profitability you keep taking work that quietly loses money, and you find out at tax time.
Locked data
Desktop ERPs and shared drives make your own customer and vessel history hard to get at, and harder to leave with.
The status quo isn't free. It just never sends you an invoice. A switch, done right, is how you stop paying it.
Find your starting point
Most yards move off one of three things
Moving off Spreadsheets, whiteboards & paper
The wall board and a stack of tabs run the yard. Boats slip through the cracks, invoices go out days late, and at year-end you still can't say which jobs actually made money. It's free, until you count the billable hours that quietly walk out the door.
One live pipeline replaces the board, the tabs, and the sticky notes, with real-time job profitability behind every ticket.
Moving off Generic auto or field-service software
You translate every day: "vehicle" for vessel, "ARO," "tire," "quick lube." The catalog was built for cars, marine is a rename, and your techs never bought in because nothing on the screen looks like their yard.
A marine-native model (vessels, hull, equipment, service history, and a 100+ marine service catalog), so the team sees themselves in it on day one.
Moving off A legacy marine or dealer ERP
Service is bolted onto slips, fuel, and dealership accounting. The core is typically desktop-rooted and quote-gated, pricing is opaque, training is long, and your data lives somewhere you can't reach without a support ticket.
Service-first and cloud-native, with published pricing and your data in an isolated database that's yours to export anytime.
Built for boats, not bolted on
The full side-by-side, including where others win
| Capability | ShopTrack | Spreadsheets & Whiteboards | Generic Shop Software | Legacy Marine / Dealer System |
|---|---|---|---|---|
| Marine-native data model | Vessels, hull, equipment, service history, 100+ marine services | Whatever columns you build by hand | Vehicle/auto model; marine is a thin landing page | Yes, but heavy dealership ERP |
| Work-order pipeline view | Drag-and-drop Kanban + Calendar + Table + live Dashboard | Rows, tabs, and a wall board | Usually a list or calendar; boards rarely marketed | Service is a secondary module, often desktop and clunky |
| Pricing transparency | Published Basic / Pro / Enterprise tiers | Free, but the labor cost is hidden | Often public but seat / add-on inflated | Opaque, quote-only, demo-gated |
| Per-user / per-seat fees | None, unlimited technicians included | N/A | Common (per user, per location) | Per-module / per-slip, add-on heavy |
| Free trial | 14 days, full access, cancel anytime | N/A | Short or demo-only | None, demo or sales call required |
| AI Technician Assistant | Multi-model diagnostics, troubleshooting, customer summaries | None | Absent or vague AI tools | AI scheduling at most; rarely a diagnostic assistant |
| Invoicing & payments | PDF invoices, Square + QuickBooks, auto late fees, keep your own merchant account | Manual invoices, no profit visibility | Yes, but payments often gated to top tier | Yes, but bundled into ERP accounting |
| Time tracking & flat-rate labor | Clock in/out, breaks, approvals, overtime + flagtime flat-rate | Paper timecards and manual math | Time clock often a higher-tier add-on | Flat-rate exists; shift / timesheet depth thin |
| Real-time job profitability | Live margin on every work order + 40+ reports | None you can query | Reporting varies; live per-job margin rare | Buried in ERP accounting, not real-time |
| Customer portal & booking | Included: status, online booking, payment links | Phone calls and emails | Sometimes; not always foregrounded | Often a paid add-on module |
| Architecture & access | Cloud-native, real-time, any device | Local files / shared drive | Cloud, modern | Desktop-rooted; web / mobile bolted on |
| Data isolation / security | Dedicated isolated database + subdomain per shop | Files anyone can copy or lose | Shared multi-tenant; not marketed | Shared platform; not marketed |
| Onboarding & switching | Self-serve start today, guided import, parallel run | Instant but chaotic | Same-day to demo-gated | Long, sales-led; reviewers cite painful training |
A legacy marine ERP can go deeper on slips, fuel, and dealership accounting. If that back-office breadth is your priority over service-floor speed, it's a fair trade to weigh.
If you're evaluating others
Common alternatives shops compare us to
Marine, marina & dealer platforms
DockMaster · Molo · Lightspeed DMS
- Service-first and work-order-centered, not slips, fuel, and reservations with repair as a secondary module
- Published pricing you can see today and a self-serve free trial, no demo required to unlock a number
- Guided import and a parallel-run switch instead of a long, sales-led onboarding
Auto-shop tools
Shopmonkey · Tekmetric
- A marine data model (watercraft, hull, equipment, service history) vs a vehicle model with marine bolted on
- A 100+ pre-built marine service catalog and flagtime flat-rate labor, not automotive vocabulary to translate
- A multi-model AI Technician Assistant for marine diagnostics vs auto-first or absent AI tools
Product names belong to their respective owners and are referenced only to describe category differences. The surest comparison is your own: start free and run a few real jobs through both.
See your migration path
A switch you can govern, not gamble on
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1
Start free in minutes
Full access, nothing to install. Your own subdomain and isolated database, ready to go.
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2
Import your data
Bring over customers, vessels and watercraft, and open work orders. You'll see exactly what transfers before you commit.
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3
Run in parallel
Push a few real jobs through ShopTrack alongside your current system. No big-bang cutover, no pressure.
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4
Validate, then go live
Confirm the invoices and reports match, then switch. Weeks, not quarters, and no peak-season downtime.
No long-term contract, cancel anytime
We never rip features out from under you
What comes over on import
You'll see exactly what transfers before you commit
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Customers
Your full customer list with contact details and history, so the phone book comes with you intact.
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Vessels & watercraft
Boats with hull and equipment records (and their service history) attached to the right owner.
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Open work orders
Jobs currently on the hard or in the bay come across as live tickets, so nothing in flight gets dropped.
Preview the import and confirm it looks right before a single job depends on it. If it doesn't match, you haven't switched anything.
- No long-term contract
- Month to month. Stay because it works, not because you're locked in.
- Cancel anytime
- No exit interview, no cancellation maze. Leave whenever you choose.
- Nothing ripped out
- We never pull features out from under you or hold your workflow hostage.
- Your data is yours
- Export your customers, vessels, and work orders anytime. It's yours to take.
The switch questions, answered straight
Downtime, imports, training, and getting your data back out
- No, because you never flip a switch and pray. Start on the 14-day free trial, import your customers, vessels and open work orders, and run ShopTrack in parallel through a few real jobs. When your team is confident and the invoices and reports match, you go live. There is nothing to install and no server to cut over, so the yard keeps working the whole time.
- Customers, vessels and watercraft with their equipment, and your open work orders come across. Deep historical accounting entries generally stay in your old system, which is why we recommend keeping it read-only for a season rather than deleting it. You will see the mapping before anything is committed, so there are no surprises after the fact.
- No. Start with the office and one or two technicians on real jobs. A drag-and-drop board is closer to the whiteboard your crew already uses than a spreadsheet is, so the shop floor is usually the easy part. There are no per-user fees, so adding the rest of the team later costs nothing.
- Yes, and we recommend it. Run a handful of live jobs through both for a couple of weeks and compare the invoices and the reports. That parallel run is what turns a switch from a gamble into a decision you can defend to your partners.
- Spreadsheets are free until you count what they cost: boats that never get billed, invoices that go out weeks late, hours reconstructed on Friday from memory, and margin you cannot see until the season is over. One recovered repower job usually covers a year of software.
- Yes. Your shop runs in its own dedicated, isolated database, and you can export your data at any time. No long-term contract, cancel whenever you like, and we do not remove features you are already relying on.
Start free today
Stop gambling on your current system. Start free instead.
Full access for 14 days, and no charge until it ends. No long-term contract, cancel anytime, and your data lives in a database that's yours.
- Get paid faster
- See profit on every job
- Stop losing billable hours
- No per-user fees, ever